Ichigo Kurosaki (黒崎 一護, Kurosaki Ichigo?) is a fictional character in the anime and manga franchise Bleach by mangaka Tite Kubo. He is the story's main protagonist. The series begins with Ichigo receiving Soul Reaper powers as a result of a run-in with Rukia Kuchiki, the Soul Reaper assigned to patrol his city, Karakura Town. These powers come at the cost of Rukia's own, and as a result, Ichigo concedes to work as Rukia's stand-in, fighting to protect people from evil spirits called hollows and sending good spirits, wholes, to Soul Society. In addition to the main series, Ichigo appears in many other pieces of Bleach media, including the two featured films in the series, the two original video animations, and several video games.
Ichigo's character was created to replace Rukia as the lead character from the series as Kubo noted that Rukia was unsuitable to the protagonist. Merchandise based on Ichigo's likeness has also been released, including toys, clothing, and action figures. Ichigo's character has been well received among both fans and reviewers. In Shōnen Jump character popularity polls, Ichigo consistently ranks as one of the most popular characters in Bleach, and the 2007 Japanese Newtype magazine polls ranked him as one of the top 100 most-loved anime characters. Reviewers of the series have also remarked favorably on his personality, though some considered him to be a stereotypical anti-hero during the first few episodes of the series.